What are limited-time-only offerings?

Have you ever spotted a product with “LTO” at the end of its name, and as soon as you blinked it was gone? If so, you are not alone. LTO products have been rapidly appearing and disappearing in-store and online at BC Cannabis Stores, mainly thanks to their limited, small-batch nature.

What does LTO mean?

“LTO” simply stands for Limited Time Only. These products, mostly dried flower, include products that are produced in smaller quantities (sometimes being “small-batch grown” or “micro-cultivated”) and are a limited-time (limited-edition) only release by the licensed producer, hence why they appear and disappear so quickly.

Keep in mind, not all small-batch cannabis is considered an LTO and not all LTOs are considered small batch or micro-cultivated. Think of a bakery; bakers will still tend to their established cupcakes, and if they have the space, time, and passion, this where they might experiment with a new creation.

Why the surge in limited-time-only (LTO) cannabis products?

For licensed producers (LPs), it's become a great opportunity to experiment. By creating new products or cultivating unique cultivars in smaller batches, they can gauge consumer interest in the BC cannabis market by testing the waters before committing to a larger, full-scale production.

For consumers, it's an exciting chance to discover. These limited-time releases pave the path to trying new cannabis products, unique flavours, and new brands.

Who is growing LTOs?

Both micro-producers and larger LPs are making LTOs, each bringing their own unique perspectives and offerings to the table. In BC, one notable LP in the scene is Joint Ventures with their brands: BC OZ and BC Smalls. Known for their small-batch, budget-friendly bags of flower, BC OZ has been leading the game in offering a variety of limited-time-only flower.

The Future of Limited-Time-Only Offerings

As consumer preferences continue to evolve and the cannabis industry matures, consumers can expect to see even more exciting developments in the world of LTOs. From rare cultivars and extracts to innovative consumption methods and seasonal flavours, the possibilities are endless.

So, the next time you spot a product with LTO in its name on the shelves or online, don't hesitate to seize the moment. Who knows what rare creations you might discover in the world of limited-time-only cannabis offerings.

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